How

Goal conversions are series of tasks that funnel users to the final task in achieving a metric goal. This pathway of tasks is mirrored with analytics that show us each step a user took to complete the goal.

Each pathway to the goal tells us where the user came from, and what design and functional elements lea them towards the goal. Thus, idea ink can use the analytics to test and refine various pathways and individual tasks, making sure that the goal conversions continue to align with communications goals.