What

Web sites are evolving from a static information source into a digital dialog forum. While clients understand the importance of analytics, many face challenges in translating analytics into effective digital dialog.

idea ink dissects the persona to design measureable tasks to quantify message traction. While actionable tasks (signing-ups, contest entries, referrals) tally clicks, they can’t map users’ pathways or experiences. A single measurement of a single task is a one-sided conversation that cannot guide improvements or trends. Idea ink helps clients create digital dialog with a comprehensive look at the users’ needs and preferences.