Where & When
Once we understand the traffic drivers, we build bridges for users to direct traffic to the Web site. idea ink builds traffic sources—on-ramps that engage distinct personas to follow task-driven pathways and contribute to goal conversions metrics.
Common traffic sources include search engines and intuitive links with search engine optimization (SEO) to link potential users to the Web site. Beyond these platforms, idea ink works with clients to apply the right mix of online ads, e-mail campaigns, keyword strategies, blogs, RSS feeds and social networks.
