Big Brothers and Big Sisters of Los Angeles

Los Angeles, CA

For more than 200 underprivileged children in the Los Angeles area seeking mentors, we initiated a pro bono poster series to recruit mentors and raise awareness for the signature program. The posters sought to attract potential mentors by highlighting each child’s individual qualities and strengths. Each poster presented a positive uplifting image reflecting hope and possibilities, a stark contrast from the depressing ‘tug on the heart strings’ approach of the previous posters.